Week 3- The Power of a DJ Drop


The Power of a DJ Drop


  • What you need to include in your DJ Drop
  • How long should a DJ Drop be
  • How much time between each DJ Drop 

When done right, a DJ Drop pumps the heart of the audience in anticipation. A Quality DJ Drop makes your audience want you, remember you, and gives them a sense of familiarity – absolutely what every DJ wants! 

A DJ Drop is a cued sample audio file that is used to identify the DJ, a radio station or give hype to a DJ mix. A DJ Drop can also be a sound effect, a blip of a song or a customized audio identification. DJ’s use “drops” to create a sense of energy in live radio and club/party mixes. A DJ Drop is a great way for the DJ to let the crowd know who made them have so much fun on the dance floor. Its your audio DJ Business Card.

Your DJ Drop should always include the obvious -your DJ name. I strongly suggest writing your own script with about 15 to 20 words with exactly what you want your crowd to hear. Your own style of mixing should match with what is being said on your DJ Drop. So, if  you’re a DJ that specializes in Dance Music your DJ drop shouldn’t say “DJ ____ the best in Rap & Country music”. That would completely throw the people off. Your wording should go along with your style of DJing and that will matter in the long run. People remember the DJ for the type of drops that they hear. Include your website if you have one (if you don’t you need one). If you’re in need of a DJ website contact DJ SAMROCK @ DJSAMROCK@soulwinnerz.org and for $500 I can set you up with a responsive DJ website. 

How long should a DJ Drop be? This really depends on when and how many times you plan on playing your DJ Drop. I use 10 to 15 second DJ Drops that are straight to the point. When mixing rap music I use my rap music themed drop, and when I mix Dubstep I use my Dance music themed DJ Drop, and so on. DJ Drop placement is key to keep the crowd moving and helps them remember who the DJ is, that can lead to more DJ Services for you. 

Now, don’t over-do-it with a DJ Drop every 5 minutes. That will annoy most and give headaches to others. If you’re at a Live Event my suggestion would be to use a DJ Drop once each time you change the genre of music. If your genre is mostly the same then use your DJ Drop at the points where you see the crowd getting into your mix. This will add more excitement to what’s going on on the dance floor. Remember, you are the crowd motivator when there is no MC around. There is no formula that works the best, you have to be aware of the action taking place on the dance floor to make the DJ Drop work for you. Try it out and see for yourself. Don’t be afaid to experiment with DJ Drop placements. 

Till next week it’s your brother DJ SAMROCK “The Christian DJ Difference” with experience. Peace…

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